New YorkCNN —  Imagine you’re at the movies: The lights have dimmed, the previews are over, chatter dwindles to a hush. You take a sip of soda through a straw. You pop some artificially buttery popcorn into your mouth. You tear open a bag of Skittles and start to chew.

That last part feels wrong, probably, because at the movies, candy comes in a box. Movie theaters are not the only place to buy boxed candy — you can get boxes of chocolate or candy at some drug stores or online — but even then they’re called theater box candy, a label that undeniably links the package with the movies.

So what’s with the box? Experts say that the distinctive packaging is about logistics — both for the theater, and for you and your buddies at the movies.

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Rectangular theater boxes “make it easy [for consumers] to share their candy with their friends,” said Keith Domalewski, director of marketing at Just Born, which sells Mike and Ike and Hot Tamales.

A spokesperson for Mars Wrigley, maker of M&M’s and Skittles, made a similar point, noting that candy sold in “boxes in movie theaters is easier to pour and share, compared to traditional packaging, and boxes offer the ability to re-close.” That means less spilling in between seats.

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